New Age Joinery

Services

Web Design

SEO Optimisation

The New Age Joinery project was about alignment. Alignment between the quality of the work being delivered on-site and how the brand presented itself online. The business already had a strong reputation for precision and craftsmanship; the challenge was ensuring its digital presence reflected the same standards.

Our involvement focused on web design and SEO optimisation, approached in a considered and practical way. The website was designed to be clean, structured, and easy to navigate, prioritising usability over unnecessary complexity. Layouts were intentionally simple, allowing the work and the brand to speak for themselves. Typography, spacing, and imagery were selected to create a modern, confident feel without drifting into anything overly promotional.

From a performance perspective, the site was built to function as a reliable landing platform for prospective clients. Clear pathways were created to guide users through the content, making it easy to understand services, view work, and make contact. The result was a website that feels purposeful and efficient, rather than decorative.

SEO optimisation was integrated from the ground up rather than treated as an afterthought. Page structures, headings, and content were refined to improve search visibility and ensure the site could be found by the right audience. This approach supported long-term discoverability while maintaining a natural, readable tone throughout the site.

Following the launch, New Age Joinery’s online presence became more representative of the brand itself—professional, capable, and forward-looking. The website now performs as a strong first point of contact, reinforcing credibility and setting clear expectations before any direct interaction takes place.

Overall, the project strengthened the brand’s appeal to future clients by presenting the business in a way that feels considered and consistent. It demonstrates how a well-executed digital foundation can support growth quietly and effectively, without needing to overstate its value.